The Boston Consulting Group on strategy

"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Jacket.

שנה

2006

שפה

English

הוצאה

Wiley

מהדורות

6

עמודים

413

ISBN

9780471757221

מקור הנתונים: Wikidata