The brand gym

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

שנה

2010

שפה

English

הוצאה

Wiley

מהדורות

1

עמודים

264

ISBN

9780470686195

מקור הנתונים: Wikidata