The buying brain

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to *Brain-friendly product concepts, design, prototypes, and formulation *Highly effective packaging, pricing, advertising, and in-store marketing *Building stronger brands that attract deeper consumer loyalty.

שנה

2010

שפה

English

הוצאה

Wiley

מהדורות

1

עמודים

252

ISBN

9780470601778

מקור הנתונים: Wikidata