The choice factory

"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.

שנה

2018

שפה

English

מהדורות

1

עמודים

202

ISBN

9780857196095

מקור הנתונים: Wikidata