Huw Beverley-Smith
The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Huw Beverley-Smith · 2009
על הספר
"Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr.
פרטי הספר
- שנה
- 2009
- שפה
- English
- הוצאה
- Cambridge University Press
- מהדורות
- 2
- עמודים
- 401
- ISBN
- 9780521052528
מקור הנתונים: Wikidata
