The Corporate Blogging Book

"In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy - what works, what doesn't, and why creating and maintaining a good blog is worth the effort." "Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back."--Jacket.

שנה

2006

שפה

English

הוצאה

Portfolio Hardcover

מהדורות

4

עמודים

240

ISBN

9781591841258

מקור הנתונים: Wikidata