The development of scientific marketing in the twentieth century

The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

שנה

2015

שפה

English

סדרה

Studies for the social history of medicine -- Number 22

הוצאה

Pickering & Chatto

מהדורות

2

עמודים

267

ISBN

9781848935594

מקור הנתונים: Wikidata