The economics of franchising

This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.

שנה

2005

שפה

English

הוצאה

Cambridge University Press

מהדורות

1

עמודים

338

ISBN

9780511161360

מקור הנתונים: Wikidata