S. Mark Young
The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation (Working Paper, Report No 84-100)
S. Mark Young · 1984
פרטי הספר
- שנה
- 1984
- הוצאה
- Marketing Science Inst
- מהדורות
- 1
- ISBN
- 9789992800881
מקור הנתונים: Wikidata
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