The effects of mass communication

This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."

שנה

1960

שפה

English

סדרה

Foundations of communications research

הוצאה

Free Press

מהדורות

1

עמודים

302

ISBN

9780029173800

מקור הנתונים: Wikidata