The end of corporate imperialism

Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.

שנה

2008

שפה

English

סדרה

The Harvard business review classics series

הוצאה

Harvard Business Press

מהדורות

1

עמודים

66

ISBN

9781422179734

מקור הנתונים: Wikidata