The Fairchild Dictionary of Retailing
Rona Ostrow · 2009
על הספר
"The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, merchandise marts, and new terms to the e-retailing business and features Internet resources and a bibliography."--BOOK JACKET.
פרטי הספר
- שנה
- 2009
- שפה
- English
- הוצאה
- Gardners Books
- מהדורות
- 1
- עמודים
- 471
- ISBN
- 9781563673443
מקור הנתונים: Wikidata
