The financial services marketing handbook
Evelyn Ehrlich, Duke Fanelli · 2004
על הספר
"Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed." "The Financial Services Marketing Handbook gives marketers and sales professionals the tools they need to survive and thrive, whether they are independent entrepreneurs or work within commercial banks, investment banks, credit card companies, hedge funds, mutual funds, insurance firms, and other financial institutions."--BOOK JACKET.
פרטי הספר
- שנה
- 2004
- שפה
- English
- הוצאה
- Bloomberg Press
- מהדורות
- 8
- עמודים
- 288
- ISBN
- 9781576601563
מקור הנתונים: Wikidata
