The fundamentals of advertising

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.

שנה

1999

שפה

English

הוצאה

Butterworth-Heinemann

מהדורות

10

עמודים

384

ISBN

9780750615624

מקור הנתונים: Wikidata