The Global Cigarette

"The Global Cigarette charts the way in which innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets." "Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts, notably in China and India, and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s."--Jacket.

שנה

2000

שפה

English

הוצאה

Oxford University Press, USA

מהדורות

1

עמודים

401

ISBN

9780198292210

מקור הנתונים: Wikidata