The Handbook of Field Marketing

The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company’s products Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

שנה

2008

שפה

English

הוצאה

Kogan Page

מהדורות

7

עמודים

241

ISBN

9780749450250

מקור הנתונים: Wikidata