The hidden persuaders

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

שנה

2007

שפה

English

הוצאה

Ig Publishing

מהדורות

10

עמודים

240

ISBN

9780978843106

מקור הנתונים: Wikidata