The INSEAD-Wharton Alliance on globalizing

"Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. This volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry, and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how either to slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges."--BOOK JACKET

שנה

2010

שפה

English

הוצאה

Cambridge University Press

מהדורות

2

ISBN

9780511522093

מקור הנתונים: Wikidata