The King of Madison Avenue

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

שנה

2009

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

282

ISBN

9781403978950

מקור הנתונים: Wikidata