The Language of Advertising

This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.

שנה

2002

שפה

English

הוצאה

Routledge

מהדורות

2

עמודים

144

ISBN

9780415278034

מקור הנתונים: Wikidata