The marketing pathfinder

"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"--

שנה

2014

שפה

English

הוצאה

Wiley

מהדורות

1

עמודים

280

ISBN

9781119961765

מקור הנתונים: Wikidata