John Zagula
The marketing playbook
John Zagula · 2004
על הספר
"The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to face various competitors, Zagula and Tong outline simple but powerful methods that any company - regardless of size, product, or resources - can use to map out and put into action an effective marketing campaign."--Jacket.
פרטי הספר
- שנה
- 2004
- שפה
- English
- הוצאה
- Portfolio Hardcover
- מהדורות
- 1
- עמודים
- 336
- ISBN
- 9781591840381
מקור הנתונים: Wikidata
