The Mass Marketing of Politics

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.

שנה

1999

שפה

English

הוצאה

Sage Publications, Inc

מהדורות

5

עמודים

184

ISBN

9780761909583

מקור הנתונים: Wikidata