Helen Katz
The Media Handbook
Helen Katz · 2006
על הספר
Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control, and communication accountability.
פרטי הספר
- שנה
- 2006
- שפה
- English
- סדרה
- LEA's Communication Series
- הוצאה
- Taylor & Francis Ltd.
- מהדורות
- 38
- עמודים
- 190
- ISBN
- 9781410613974
מקור הנתונים: Wikidata
