THE MOMENT OF CLARITY

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

שנה

2014

שפה

English

הוצאה

HARVARD BUSINESS REVIEW PRESS

מהדורות

1

עמודים

214

ISBN

9781422191903

מקור הנתונים: Wikidata