The new emerging market multinationalsRajeev Batra

The new emerging market multinationals

Rajeev Batra · 2012

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

על הספר

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.

פרטי הספר

שנה: 2012
שפה: English
הוצאה: McGraw-Hill
מהדורות: 2
עמודים: 335
ISBN: 9780071782890

מקור הנתונים: Wikidata

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