The price advantage

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service.

שנה

2004

שפה

English

הוצאה

John Wiley & Sons

מהדורות

1

עמודים

288

ISBN

9780471690023

מקור הנתונים: Wikidata