The Price is Wrong

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

שנה

2008

שפה

English

הוצאה

Wiley

מהדורות

4

עמודים

240

ISBN

9780470139097

מקור הנתונים: Wikidata