The search for a method

Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.

שנה

2003

שפה

English

הוצאה

University Of Luton Press

מהדורות

1

עמודים

256

ISBN

9781860205408

מקור הנתונים: Wikidata