John Abram
The Seven Myths of Customer Management
John Abram · 2005
על הספר
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
פרטי הספר
- שנה
- 2005
- שפה
- English
- הוצאה
- John Wiley & Sons, Ltd.
- מהדורות
- 3
- ISBN
- 9780470858813
מקור הנתונים: Wikidata
