The smarter screen

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList. Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.

שנה

2015

שפה

English

הוצאה

Portfolio/Penguin

מהדורות

6

עמודים

248

ISBN

9781591847861

מקור הנתונים: Wikidata