The soccer mom myth

"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover

שנה

2008

שפה

English

הוצאה

Wizard Academy Press

מהדורות

1

עמודים

232

ISBN

9781932226560

מקור הנתונים: Wikidata