Tobacco goes to college

"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--

שנה

2014

שפה

English

הוצאה

McFarland & Company, Inc., Publishers

מהדורות

1

עמודים

229

ISBN

9780786468195

מקור הנתונים: Wikidata