Toy monster

"From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products - Barbie, Hot Wheels, and Chatty Cathy, to name a few - have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters." "Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz."--Jacket.

שנה

2009

שפה

English

הוצאה

Wiley

מהדורות

1

עמודים

280

ISBN

9780470371268

מקור הנתונים: Wikidata