Trade Shows in the Globalizing Knowledge Economy

This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalisation.

שנה

2014

שפה

English

הוצאה

Oxford University Press

מהדורות

1

עמודים

344

ISBN

9780199643080

מקור הנתונים: Wikidata