Dennis E. Deuschl
Travel and tourism public relations
Dennis E. Deuschl · 2006
על הספר
A comprehensive overview of the PR practice throughout the four major sectors of the U.S. travel & tourism industry -- covering hotels & lodging establishments, restaurants, tourist attractions, destinations, airlines, and cruise lines. The book outlines the standard PR communications tools that the author overlays on the industry's four major sectors to examine each sector's specialized media, messages, audiences, PR tools, and crises.
פרטי הספר
- שנה
- 2006
- שפה
- English
- הוצאה
- Elsevier Butterworth-Heinemann
- מהדורות
- 3
- עמודים
- 183
- ISBN
- 9780080458861
מקור הנתונים: Wikidata
