Truth

"The first book of its kind, Truth takes a practical business-building approach to marketing with integrity. Author and internationally respected marketing consultant Lynn Upshaw has spent three decades showing businesses of all sizes - from start-ups to Fortune 500s - that integrity is more than just a nice quality for businesses to have; it's an absolute necessity for achieving marketing goals."--Jacket.

שנה

2007

שפה

English

הוצאה

AMACOM/American Management Association

מהדורות

1

עמודים

279

ISBN

9780814473764

מקור הנתונים: Wikidata