Twenty million new customers!

A scholarly yet personal study, Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider "deviant."

המשפט הראשון: The so-called "deviant" consumer behavior of gays and lesbians is a much neglected focus in the mainstream consumer research literature (Sanders 1989; Wardlow 1996) while consumer perspectives are similarly rare in gay and lesbian studies.

שנה

1997

שפה

English

הוצאה

Haworth Press

מהדורות

7

עמודים

235

ISBN

9781560239031

מקור הנתונים: Wikidata