Unchained Value

"Using compelling data and case studies from dozens of online companies and innovative multinational corporations, this book identifies the new realities every company has to reckon with in the shift from internal value chains to Internet-based value systems, and illuminates who wins and who loses when processes traditionally controlled within the firm are optimized for an open, networked digital environment. Examining core business functions from supply chain management to product design and production, from sales distribution to customer support, Cronin describes how companies must align the entire business with the Internet, and details the challenges and rewards of implementing and expanding a digital value system successfully." "Whether a company is dealing in bits and bytes or bricks and steel, Unchained Value offers a much-needed framework for assessing the impact of the Internet on sources of business value and competitive advantage. Helping managers at all levels develop and analyze e-commerce strategies, this invaluable book will provide readers with the strategic firepower to totally rethink their businesses and benefit from the opportunities of the new economy."--Jacket.

המשפט הראשון: Everyone agrees that the Internet economy is creating unprecedented value for those companies that harness its global growth engine, even as it turns many of today's leaders into also-rans.

שנה

2000

שפה

English

הוצאה

Harvard Business School Press

מהדורות

1

עמודים

212

ISBN

9780875849379

מקור הנתונים: Wikidata