Value merchants

"Value Merchants offers a detailed, step-by-step explanation of customer value management and how to implement it. The authors provide the tools to turn your salespeople into "value merchants" who can conceptualize your company's value and work with customers to document cost savings and substantiate results over time."--Jacket.

שנה

2007

שפה

English

הוצאה

Harvard Business School Press

מהדורות

1

עמודים

240

ISBN

9781422103357

מקור הנתונים: Wikidata