Viral marketing in a week

Viral marketing is about how some products and behaviours spread like viruses, for example in the cases of Pokemon and Hotmail. This text concerns itself with how these viruses can be started through creative marketing, without enormous budgets.

שנה

2002

שפה

English

הוצאה

Hodder Headline

מהדורות

1

עמודים

96

ISBN

9780340849040

מקור הנתונים: Wikidata