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A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

שנה

2011

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

250

ISBN

9780230110267

מקור הנתונים: Wikidata