Web Metrics

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

המשפט הראשון: How about a World Wide Web simulator?

שנה

2002

שפה

English

הוצאה

Wiley

מהדורות

4

עמודים

356

ISBN

9780471220725

מקור הנתונים: Wikidata