What is the Ansoff Matrix?

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It describes the four ways that an increase in market penetration can be achieved. You can download the book via the link below.

שנה

2014

הוצאה

Bookboon.com

מהדורות

1

ISBN

9788740308044

מקור הנתונים: Wikidata