Whoever Tells the Best Story Wins

"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--BOOK JACKET.

שנה

2007

שפה

English

הוצאה

AMACOM/American Management Association

מהדורות

1

עמודים

226

ISBN

9780814409145

מקור הנתונים: Wikidata