Winning Marketing Strategies

This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.

שנה

1999

שפה

English

הוצאה

Prentice Hall

מהדורות

1

עמודים

382

ISBN

9780136449072

מקור הנתונים: Wikidata