Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)

"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOOK JACKET. "Here's practical advice on the key roles of team formation, modeling, campaign planning and statistical analysis, and how to make the best use of available marketing media, including direct marketing."--Jacket.

המשפט הראשון: It was a cold winter's day.

שנה

1999

שפה

English

הוצאה

Artech House Publishers

מהדורות

1

עמודים

338

ISBN

9781580530361

מקור הנתונים: Wikidata