Wired Marketing

Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.

שנה

2001

שפה

English

הוצאה

Wiley

מהדורות

1

עמודים

282

ISBN

9780471496458

מקור הנתונים: Wikidata