You are a brand!

Corporate icons, star athletes, entertainers--they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue's advertising executives and the nation's best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you.

שנה

2012

שפה

English

הוצאה

Nicholas Brealey Pub.

מהדורות

2

עמודים

335

ISBN

9781857885804

מקור הנתונים: Wikidata