Alexander Chernev
31 books in the database
Books
Alexander Chernev

Strategic marketing management
Alexander Chernev · 2009
Alexander Chernev

Kellogg on Marketing
Alexander Chernev · 2023
Alexander Chernev

Customer Science
Alexander Chernev · 2022
Alexander Chernev

Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev · 2019
Alexander Chernev

Mastering the Case Interview
Alexander Chernev · 2007
Alexander Chernev

Strategic Marketing Analysis
Alexander Chernev · 2007
Alexander Chernev

Strategic Marketing Analysis
Alexander Chernev · 2006
Alexander Chernev

Essential Marketing Concepts and Frameworks
Alexander Chernev · 2006
Alexander Chernev

Mastering the Job Interview
Alexander Chernev · 2005
Alexander Chernev

Essential Marketing Frameworks and Concepts
Alexander Chernev · 2005
Alexander Chernev

Mastering the Case Analysis
Alexander Chernev · 2005
Alexander Chernev
Marketing Management - Theory and Practice, 2nd Edition
Alexander Chernev · 2025
Alexander Chernev
Strategic Marketing Management, 11th Edition
Alexander Chernev · 2025
Alexander Chernev
Mastering the Case Interview, 10th Edition
Alexander Chernev · 2023
Alexander Chernev

Strategic Brand Management, 3rd Edition
Alexander Chernev · 2020
Alexander Chernev

The Marketing Plan Handbook, 6th Edition
Alexander Chernev · 2020
Alexander Chernev
Strategic Marketing Management - Theory and Practice
Alexander Chernev · 2019
Alexander Chernev

Strategic Marketing Management, 9th Edition
Alexander Chernev · 2018
Alexander Chernev

The Marketing Plan Handbook, 5th Edition
Alexander Chernev · 2018
Alexander Chernev

Mastering the Job Interview, 9th Edition
Alexander Chernev · 2017
Alexander Chernev

The Business Model
Alexander Chernev · 2017
Alexander Chernev

The Marketing Plan Handbook, 4th Edition
Alexander Chernev · 2014
Alexander Chernev
Product Assortment and Consumer Choice
Alexander Chernev · 2012
Alexander Chernev

Strategic Marketing Management 7th Edition
Alexander Chernev · 2012
Alexander Chernev

The Dieters Paradox
Alexander Chernev · 2011
Alexander Chernev

The Marketing Plan Handbook
Alexander Chernev
Alexander Chernev
Strategic Marketing Management, 8th Edition
Alexander Chernev · 2014
Alexander Chernev
The Marketing Plan Handbook, 3rd Edition
Alexander Chernev · 2011
Alexander Chernev
Mastering the Job Interview
Alexander Chernev · 2009
Alexander Chernev
Mastering the Case Interview
Alexander Chernev · 2009
Alexander Chernev
Strategic Marketing Management, 5th Edition
Alexander Chernev · 2009
Co-authored books and collections
Books that list Alexander Chernev among their authors but not as the lead author: co-written works, collections and compilations.
Philip Kotler

Revel for Marketing Management -- Combo Access Card
Philip Kotler · 2021
Philip Kotler

Revel for Marketing Management -- Access Card
Philip Kotler · 2021
Philip Kotler
MyLab Marketing with Pearson EText Instant Access for Marketing Management, Global Edition
Philip Kotler · 2025
Philip Kotler
Marketing Management, Global Edition + Mylab Marketing with Pearson EText
Philip Kotler · 2025
Philip Kotler
Marketing Management
Philip Kotler · 2004